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Microsoft Dynamics CRM Marketing Automation
Improve your return on investment by accurately targeting the correct contacts with the most relevant product.
Marketing Automation guides you through every stage of a campaign step by step, from planning right through to the scheduling of follow up calls, tracking costs and measuring the success of a campaign against goals set. This marketing functionality will improve the effectiveness of your campaigns, increase efficiencies and allow you to track the key metrics more successfully.
Create, target, plan, execute and analyse campaigns with Microsoft Dynamics CRM. The analytics feature allows you to record and collect important data to help you make informed decisions in the future and ensures that you get the most from your marketing budget.
The Marketing Automation module of Microsoft CRM is linked directly to the sales module thus enabling your sales representatives to react quickly to the leads generated.
Planning
Through deep analytics within this solution you can use your data to outline clear actions by responding quickly to preference changes and emerging opportunities.
The Customer
Use sales and demographic information to build up a complete view of you client base. Segmenting your data within
Microsoft CRM allows you to broaden the view you have of your customers.
Manage your workflow with ease
This CRM solution acts as an extension to your Outlook and therefore offers your employees a familiar working environment in which to organise customer e-mail, tasks, appointments and contacts. Similarly, mail merging can be actioned through Microsoft Word which means the day to day activities for your marketing personnel are easy to deploy.
Develop lists
- Ensure that your campaign performs in the way you want by taking advantage of the list features within Microsoft Dynamic CRM.
- Import data in bulk using the Import Data Wizard
- Automatically detect duplicated records
- Create dynamic or static lists backed on accounts, contacts or leads
- Identify a specific group of customers by using a user specified criteria
- Base your list on data that has “opted in” to ensure that you marketing is permission based
Create smart campaigns
Manage your campaign from start to finish using
Microsoft CRM. From defining tasks through to allocating budget and defining follow up activities Microsoft CRM can meet your exact requirements. Work with your data to track responses and monitor results and transform successful campaigns into templates for re-use.
Select your most effective marketing channel
The reports available allow you to evaluate the success of your marketing activities. By utilising this data effectively you can identify your most successful marketing channel and focus your efforts more aggressively.
Real-Time visibility
With each campaign that is run you can take advantage of the deep reporting. It allows you in real time to track response rates, measure interest and manage costs of individual campaigns.
Maximise the potential of your leads
By setting up automated workflows you can route leads through to the correct person this will improve the response time to an enquiry. With a single click you can transform a lead into a qualified opportunity. These features enhance the way in which leads are handled and in turn enhance your customers experience.
Intelligent marketing
Take advantage of the vast reporting capability by identifying buying trends and predicting future sales. By using this you can identify types of customers and introduce new products and services that are relevant to them, thus improving cross and up-sell opportunities.
Download Microsoft Dynamics CRM 4.0 Marketing Brochure
Find out more by calling FREEPHONE 0800 652 2423 or make an enquiry at enquiries@dmcsoftware.co.uk