Sage E-Marketing

Sage E-Marketing is a comprehensive E-marking tool that allows you to send bespoke, customisable and targeted email campaigns to contacts with in your CRM database. Fully integrating with you CRM System, Sage E-marketing has the ability to revolutionise the way that your business goes about its marketing activities and reduce the amount that you spend on direct mail. Sage E-marketing provides;

• Opening rate and click through analysis 
• Automatic Unsubscribe
• HTML email and template design
• Audience Creation
• Bounce Management and Spam Checking
• Full CRM integration

Result Analysis

Sage E-Marketing provides you with the tools to fully analyse the success of your campaigns once they have been initiated. It provides you with figures and graphs about how many times your email has been opened, when and by whom. Sage E-marketing can also provide you with details of website hits and click through rates. Sage E-marketing automatically exports the results of your campaign directly into your CRM system allowing your sales team to follow up on potentially interested parties. The reporting facilities with in Sage E-marketing gives you the opportunity to make the most out of your marketing strategies and give your sales the edge.

Stay Within the Law

By law, all email marketing must include a visible and working unsubscribe feature. Omitting this from your emails could put you in contempt of Email Marketing Legislation and subsequently have serious consequences for your business. Fortunately Sage E-marketing includes and automated unsubscribe feature, giving you complete piece of mind to know that your campaigns comply with current legislation. Details of those who have unsubscribed also forms part of the post campaign analysis and the information appears in your CRM system, ensuring that everyone in your organisation knows who has unsubscribed. Once a contact has been marked unsubscribe, the system will not allow you to send them anymore E-marketing material. If they do however decide to re-subscribe, you can do it easily, needing only to edit their preferences with in your CRM system.

HTML and Text Email Design

Designing HTML emails in Sage E-marketing is easy, it allows you to create aesthetically pleasing emails quickly using its HTML editor. For less HTML aware users the email editor offers great functionality and usability, while users with a strong HTML background will find it easy to create the email in code if they so wish. Sage E-Marketing allows users of all levels and abilities to create superior looking emails that will deliver their message in the most effective way possible.

CRM Integration

Carefully selecting the audience for your E-mail campaign can be vital in ensuring that it is successful. By integrating with a Sage CRM application you can create and import the groups to exactly meet you target Audience. By utilising the group building facilities within your CRM System you can create material that your audience will genuinely be interested in. By creating and automatically uploading a group into sage E-Marketing you can get the best out of your Email Marketing and get the best return on investment.

Avoid Spam Filters

With spam filters becoming ever stricter the likelihood that your email marketing will fail to reach its recipient is ever increasing. Fortunately Sage E-marketing contains various features to ensure that your messages get delivered. To do this Sage E-marketing contains an advanced Spam filter. By running your email through the Sage E-marketing spam filter you can see the likelihood that your email will arrive in your intended recipients’ mail box, Sage E-Marketing also offers advice on how to lower your Spam Score if it is higher then the accepted norm.

Increase Awareness

Sage E-marketing is an affordable and advanced E-marketing solution. Offering you the ability to follow up on your E-mail marketing activities, while still remaining within the law; Sage E-marketing is the complete email marketing tool. Whether you deal business to business or in the consumer market Sage E-Marketing is proven to increase click through rates and reader retention, something that all businesses should consider vital, as the use of E-mail marketing dawns.

To find out about how Sage E-marketing could help improve your businesses’ marketing strategy or to find out more about email marketing in general do not hesitate to call DMC Software on 01733 362120.

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