Sage E-Marketing for Sage CRM

E-marketing is one of the most popular marketing communications methods favoured because it is cost effective, easy to track results and quick to deliver. However, the blanket approach to e-marketing does not achieve the best results.

Sage E-marketing for Sage CRM gives organisations the opportunity to execute high quality, targeted campaigns from within Sage CRM to gain new customers and get closer to existing customers.

Sage CRM E-Marketing Features and Benefits

Campaign wizard- the 3 step wizard enables Sage CRM E-Marketing users to quickly execute effective e-marketing campaigns.

Editable templates- users can quickly create personalised and targeted emails using over 90 out-of-the-box professional email templates that cover all communication needs. Templates can be edited directly from within Sage CRM allowing you to personalise them with your logo, contact details, hyperlinks and call to action.

Quick creation of groups- Use segmented prospect and customer lists to create groups for quick execution of campaigns.

Smart sending features- Smart sending enables Sage CRM E-Marketing users to run e-marketing campaigns based on a specific date, leave it to run perpetually or provide specific dates when it should be sent.

Drip marketing campaigns- With Sage CRM E-Marketing you can create drip marketing campaigns quickly and easily, automatically delivering email communications to the right people at the right time for maximum impact.

Campaign tracking- Open, click and bounce rates are automatically tracked, enabling marketers to calculate accurate ROI and deliver hot leads to the sales team.

Auto-feed of metrics into Sage CRM for rapid ROI calculation - With Sage E-Marketing for Sage CRM, responses can be analysed in real-time and campaigns can be tweaked continuously to ensure that companies get the maximum ROI from each and every campaign.

Integrated telesales follow-up- Once the e-marketing campaign has been executed, a telesales call list can be created based on e-marketing responses, closing the loop between email and telesales.

Simple campaign cloning- Campaigns can be cloned easily to allow users to share best practice with colleagues and for consistent execution of future campaigns.

For more information about Sage E-Marketing for Sage CRM call now on 0800 652 2423 or email enquiries@dmcsoftware.co.uk.